Every missed call.
Caught.

Threshold picks up the calls you can't — in three seconds, not three hours. It answers, qualifies the lead, shows the home, and books the tour on your calendar.

14-day free trial · $200/month · No contract
Watch the demo Start free trial →
80%
of leads go cold if not reached in 90 seconds
3s
our average answer time
$18k
average commission lost per missed call
9:47
M
Maria · Maple St lead
Connected · Threshold
0:00
Top 1% producers
Boutique brokerages
Luxury markets
New-build specialists
Relocation teams
Solo agents
Teams of 5–50
Condo specialists
The 90-second window

They call. You can't pick up.
They dial the next agent.

It happens forty times a week. You're at a closing, showing a home, or just away from your phone. The call rings out — and the lead is gone.

LOST
Tuesday · 2:14 PM
You're at a closing.

Phone on silent. A buyer calls about your Maple Street listing. It rings out. They don't leave a message.

LOST
Tuesday · 2:16 PM
They dial the next agent.

That agent picks up. Books a Saturday tour. You never knew Maria existed.

LOST
Saturday · 10:00 AM
Maple Street goes under contract.

$18,400 commission. Gone. While you were at the office wondering why the phone was quiet this week.

vs.
SAVED
Tuesday · 2:14 PM · with Threshold
You're at a closing.

Phone on silent. A buyer calls about Maple Street. Threshold answers in three seconds.

SAVED
Tuesday · 2:17 PM
Threshold qualifies, shows homes, books Saturday.

"Saturday at 10 works great, Maria. I'll text you the confirmation. Dana will call you Saturday morning."

SAVED
Saturday · 10:00 AM
You meet Maria at Maple Street.

She already loves it. She's already pre-qualified. You take her to two more homes. She writes an offer Monday.

The whole story · 45 seconds

See exactly what happens
when you miss a call.

Every missed call
is a handshake
you didn't show up for.
And they've already dialed the next agent.
The 90-second window
80%
of leads go cold
if you don't answer in 90 seconds.
Tuesday · 2:14 PM
You're at a closing.
The phone rings out.
Maria hangs up. No voicemail. She dials the next listing agent.
3 seconds later
Threshold answers.
2:14
M
Maria
Connected
While still on the call
It shows the home.
$842,000
412 Maple Street
$765,000
78 Elm Court
$910,000
204 Cedar Lane
1 minute 24 seconds
Tour booked.
Saturday 10:00 AM · Confirmation sent
Maria has the photos, the address, the time.
She's already falling in love with Maple Street.
Threshold
Every missed call.
Caught.
14-day free trial. $200/month. No contract.
Start your free trial →
0:00 / 0:45
Watch the 45-second demo
SEE EXACTLY WHAT HAPPENS
A real call, played back

Watch the 90 seconds
after a missed call.

The assistant answering, qualifying the lead, sending listing photos, and booking a tour — all while you were at the closing.

STEP 01 · 0:03
The call comes in.
You don't pick up. Threshold rings the lead back within three seconds.
STEP 02 · 0:18
It qualifies the buyer.
Timeline, budget, financing, area. The same questions you'd ask — naturally.
STEP 03 · 0:42
It shows the home.
Texts photos and details of matching listings straight to their phone.
STEP 04 · 1:24
It books the tour.
Reads your calendar, offers two times, confirms. Sends a text to the lead.
2:14
M
Maria · (415) 555-0192
Connected · Threshold
0:00
MEANWHILE
Your phone stays silent.
No interrupting your closing. No frantic voicemail. The lead is being handled.
AFTER THE CALL
You get a clean summary.
Name, number, budget, the listing, the appointment time. In one notification.
THE LEAD GETS
Listings + tour confirmation.
Photos, prices, square footage, addresses — everything they need before Saturday.
SATURDAY
You walk into a warm appointment.
Maria has seen the photos. She's pre-qualified. You just open the door.
Setup, end to end

Five minutes. One forwarding number.
We handle the rest.

You don't need a new phone. You don't need new software. You forward your missed calls to a number we give you.

STEP 01

Forward your missed calls.

Your carrier has a "no-answer forward" setting. You set it to the number we give you. Takes about ninety seconds.

Your mobile(415) 555-0148
No-answer after2 rings
→ forwards to
Threshold line(800) 555-0192
STEP 02

We learn your business.

Send us your active listings, your calendar link, and a one-paragraph note on how you qualify buyers. That's it.

Listings synced12 active
Calendar linkedGoogle · Apple
Qualifying scriptCustom
Brand voiceWarm + direct
STEP 03

Missed calls become appointments.

From that moment on, every missed call is answered in three seconds, qualified, shown listings, and booked on your calendar.

Missed call2:14 PM
→ answered2:14 PM
→ qualified2:16 PM
→ booked2:17 PM
Tour confirmedSat 10:00 AM
What we never touch

Your existing setup
stays exactly where it is.

We're not asking you to switch carriers. Not asking you to change your number. Not asking you to log into a new tool. Threshold only kicks in when you can't pick up.

Your phone number stays the same.
Leads still dial the number on your sign and your listing. Nothing changes from their side.
Your CRM stays the same.
We push appointments and lead details into whatever you already use. No new login.
When you pick up, we stay quiet.
Threshold only answers calls you actually miss. If you pick up on the second ring, we never know it happened.
Your existing clients aren't affected.
Past clients in your contacts go straight to your voicemail. Only unknown numbers trigger the assistant.
Your mobile number
UNCHANGED
Your yard sign
UNCHANGED
Your calendar
UNCHANGED
Your CRM
UNCHANGED
Threshold (only when you miss)
+ ADDED
While still on the call

It doesn't just answer.
It shows the home.

While the assistant is still on the phone, it texts photos, prices, and details of matching listings straight to the lead's phone.

SENT · 0:46
$842,000
412 Maple Street · Craftsman bungalow
3 bd2 ba1,840 sqft
SENT · 0:51
$765,000
78 Elm Court · Storybook cottage
2 bd1.5 ba1,420 sqft
SENT · 0:58
$910,000
204 Cedar Lane · Modern farmhouse
4 bd3 ba2,310 sqft
The lead received all three listings while still on the call — and booked a tour of two of them before hanging up.
The numbers

Missed calls aren't a small problem.
They're the problem.

80%
of inbound leads never convert if not reached within 90 seconds
— MIT lead response study
67%
of buyers go with the first agent who picks up the phone
— National buyer survey, 2024
3s
our average answer time — from the moment your phone stops ringing
— Threshold platform data
41%
of missed-call leads we recover end up booked as a tour within 48 hours
— Threshold platform data
Vouches

Agents who stopped losing sleep
over the phone.

I was that agent who'd check my phone after a closing and find three missed calls and panic. The first month on Threshold, I closed two buyers I never would have reached. One is now under contract on a $1.2M listing.
Dana Whitfield
Realtor · 14 years · Pacific Heights
+ $94k
GCI added in first 90 days
My team is small — just me and a part-time assistant. We were missing 30+ calls a week. Threshold set up in literally five minutes. The next Saturday I had three tours booked that I never spoke to until they showed up at the door.
Marcus Reyes
Broker-owner · Reyes Realty · Austin
+ 11
tours booked in month one
What sold me was the listings part. The assistant doesn't just answer — it actually shows them homes while they're still on the phone. I walked into a Saturday tour and the buyer already knew the layout, the price, the schools. I just opened the door.
Priya Anand
Luxury specialist · Beverly Hills
3×
Saturday tour show-up rate
Pricing

One price. No tiers. No games.

$200/month
Everything included. No setup fees. No per-call charges. No surprise add-ons.
14-day free trial

What's included

  • Unlimited missed-call recovery
  • Live listing texts sent to leads
  • Calendar booking integration
  • Companion mobile app
  • CRM sync (whatever you already use)
  • Full conversation transcripts
Start your 14-day free trial →
No credit card required
Included Free · The Companion App

The ultimate tool for
off-market deals.

Your Pro Partner plan includes full premium access to our investor companion app. Analyze flips, estimate rehab costs instantly using visual AI, and run unlimited skip traces while out in the field.

Find properties
Find the perfect flip
Swipe through listings with real profit potential
Analyze deals
Is it a good deal?
Instant flip profit and estimated rent analysis
Rehab costs
Visual AI rehab estimates
Snap a photo, let AI calculate the repair costs
Risk analysis
Skip tracing built-in
Identify risk & unlock the owner's direct contact info
Manage leads
Manage your pipeline
Keep all your potential investment properties in one place
Neighborhood
Neighborhood intel
Schools, annual taxes, and walk scores at a glance
Download on the
App Store
Get it on
Google Play
Before you spend a dime

Every question, answered.

Will this replace me on the phone with my clients?
No. Threshold only answers calls you actually miss — calls that would have gone to voicemail. If you pick up, we never even know it happened.
Do I have to change my phone number?
Never. Your number stays the same. You set your carrier's "no-answer forwarding" to a number we give you. Any call you don't pick up gets handled by your assistant.
How fast does it actually answer?
Three seconds on average, from the moment your phone stops ringing. Fast enough that the caller doesn't even realize they were missed.
Can it really show listings?
Yes. While still on the call, it texts the caller photos, price, square footage, and address of homes that match what they're looking for — in real time.
What if the caller wants to talk to a human?
The assistant introduces itself honestly. If the caller insists, it offers to transfer to your cell, or books a specific callback time. Most callers don't ask — they just want help fast.
How long does setup take?
About five minutes. You forward your missed calls, connect your calendar, and send us your active listings. We handle everything else. You're live the same day.
What if I already have a team or assistant?
Threshold works alongside any team. If you have a human assistant, they handle what they can — Threshold handles the rest (after hours, lunch breaks, when they're on another call).
Do leads know they're talking to a machine?
The assistant introduces itself as your assistant — not as a robot. It speaks naturally and asks follow-up questions. Most callers never question it.
How much does it cost?
$200 a month. Flat. No per-call charges, no setup fees, no tiers. 14-day free trial — no credit card required.
Can I cancel anytime?
Yes. No contract, no commitment. Cancel with one click. Turn off the call forwarding and Threshold goes quiet.